Updated: Apr 29, 2021
Coca Cola Korea launches new years campaign with city themed illuminated bottles made by Inuru.
Just in time for the biggest Asian holiday, Chinese New Year on 12th February 2021, Coca-Cola is launching special themed bottles with the slogan "Taste the City". The campaign is promoted with one of the most famous actors in Korea, Woo-sik Choi and is aired on TV stations all around Korea.
Each bottles represents the 6 landmarks of Korean regions. With that Coca-Cola serves the trend of personalisation and regionalisation and uses Inuru Technology smartly to highlight, the different motifs on the bottles by illuminating the most important landmarks, so highlithing it cultural beauty and diversity.
You can find the videos for the 6 individual bottle motifs here: Busan, Yangyang, Gyeongju, Seoul, Jeju and Gwangju.
Using Inuru Technology Coca Cola succeeds in taking another step towards brand visibility while keeping track of sustainability. The technology behind the label is completely recyclable.
UPDATE 29.04.2021: The numbers speak for themselves. The longer version of the campaign advertisement is aired all over Korea and is one on the most successful video on the brand social media channel:
Coca-Cola was the driving force behind the project. Inuru's technology was unusual and flexible enough to satisfy Coca-Cola's high demands. In addition, the labels were very easy to apply to the bottles. In the largest project to date, Inuru supplied the labels to South Korea, and Coca-Cola applied them to the bottles completely independently.
From 04.01.2021 to 14.02.2021, Coca-Cola will be able to give away 600 bottle sets to its winners every week.
Please visit www.inuru.com for more information.