Coca Cola wins 6 Gold Awards at the Marketing Excellence Awards 2020 for the "Galactic Bottles" and Lim Kean Yew becomes the Marketing Innovator of the year.
Singapore - On December 11th, 2020 the Marketing Excellence Award was presented for the ninth time. The Award is the premier platform for marketers in Singapore.
A jury of world class marketing and communications experts has selected the winners in 41 categories. The Coca-Cola Company has been awarded with six Gold Awards and one special Award for Lim Kean Yew, Marketing Communications Director at Coca-Cola Singapore, who has become the „Marketing Innovator of the Year” for the "Galactic Bottles".
Lim Kean Yew was responsible for the „Galactic Bottles“ from Coca Cola, which were launched in 2019 in Singapore together with Disney, related to the release of the latest episode of the „Star Wars“ saga. The bottle have been realised with Inuru electronic labels.
What is so special about the Inuru electronic OLED labels?
At first glance, the label on the bottle itself cannot be distinguished from the other products. Only when the customer takes the bottle off the shelf the light sabers starts to shine on the label. This surprising effect made fans waiting for 24hours in line to get a pair of these.
The bottles were realised with Inuru's fully customisable and recyclable electronic label technology. The paper-thin technology lights up in certain places requested by customers. The light effect can be activated by touch, movement or music.
Inuru’s electronic OLED labels have been awarded with six Golden Awards in the categories of: Excellence in Customer Engagement, Excellence in Event Marketing, Excellence in Experimental Marketing, Excellence in Marketing Innovation, Excellence in Sponsorship Activation and Excellence in Viral Marketing.
"We congratulate Kean and the whole team to this well deserved success and are also happy to see how our vision of illuminated packaging and labels helps companies to create a better product marketing experience." says Marcin Ratajczak, CEO of Inuru, whose team has produced the light-up electronic labels for Coca Cola Singapore.
About the Market Excellence Awards
The Award is the premier platform for marketers in Singapore. The Jury of the Marketing Excellence Awards consisting of renowned experts like Lars M.B. Anthonisen (Head of Marketing at Google), Ellesha Kirby (Global President, Consumer Skin Health at Johnson & Johnson), and Belinda Tan (Vice President Corporate Communications & Responsibility at DHL).
About Coca Cola Singapore
Coca-Cola Singapore is part of The Coca-Cola-Company, an American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage concentrates and syrups.
Inuru is developer and producer of active packaging and labels. Those products can light up, warn and even display video in the future. In late 2019 more than 8,000 bottles have been sent to 45 secret locations in Singapore to surprise customers with glowing light sabers.
Please visit www.inuru.com for more information.