Metaverse fashion is a trend where digital clothing and accessories are designed for virtual spaces like gaming platforms, social media, and the metaverse. Today, that style is blending with physical fashion creating “phygital” garments that light up, interact, and even protect.

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_{Phygital Fashion: Where Virtual Design Meets Real-World Wear} ‍

Phygital fashion combines digital aesthetics with physical, functional garments. It moves beyond avatars and NFTs—into items people actually wear in daily life.

Example: The e‑OLED Backpack

A standout innovation is the e‑OLED Backpack from Engelbert Strauss, developed in collaboration with Inuru. It features:

• Printed OLED light panels

• Up to 45 hours of rechargeable light via USB-C

• Fully washable and flexible design

This isn’t a concept—it’s a real, commercial product redefining how we integrate technology with fashion.

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Strauss x Inuru: The First Metaverse-Inspired Smart Backpack

The e‑OLED Backpack, created by German workwear giant Engelbert Strauss in collaboration with Inuru, is one of the first commercial products that brings metaverse fashion into physical reality.

_{source: https://hr.strauss.com/en/products/e-s-oled-backpack-1}

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Why It Matters:

• Illuminated Fashion: The backpack integrates printed OLED light panels, giving it a futuristic, glowing appearance directly inspired by digital aesthetics.

• Smart Functionality: Offers up to 45 hours of rechargeable light via USB-C—enhancing both visibility and utility.

• Fully Wearable: It’s machine washable, flexible, and lightweight—solving real-life challenges of durability and comfort in wearable tech.

This is more than a flashy concept—it’s a proof point that metaverse-inspired fashion can be practical, sustainable, and ready for mass use.

It’s where gaming aesthetics meet real-world performance—bridging avatar identity and human needs.

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Why Metaverse Fashion Is No Longer Just Digital

Originally, digital fashion was used in marketing campaigns or games like Roblox and Fortnite. But now, digital expression is becoming tangible. Phygital fashion marks the next step—bringing virtual creativity into real-world wardrobes.

Key Benefits:

• Expression: Light-up garments offer bold visual identity.

• Safety: Enhances visibility for commuters and outdoor workers.

• Functionality: Integrated tech serves both aesthetic and practical needs.

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Addressing the Challenges of Wearable Tech

Smart fashion must meet real-life demands. Can it:

• Survive wear and tear?

• Be safely washed?

• Deliver light, comfort, and battery life?

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The e‑OLED Backpack answers yes. Inuru’s single-step OLED printing process ensures durability, flexibility, and machine washability—major milestones in wearable technology.

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From Avatars to Apparel: The Metaverse Meets the Physical World

Fashion in the metaverse is no longer limited to digital skins or virtual runways. With innovations like illuminated backpacks and responsive clothing, brands are beginning to merge virtual imagination with real-world experience.

Platforms like DRESSX and The Fabricant lead the charge in digital wearables, while Inuru’s tech is making physical metaverse fashion a reality.

The Future of Fashion: What Comes Next?

We’re moving into an era where garments will be:

• Interactive — Responding to touch, movement, or light

• Connected — Syncing with apps or smart environments

• Modular and sustainable — Designed to last and reduce fashion waste

Whether on the runway or on a night shift, illuminated wearables are expanding what fashion can do—and where it can take us.

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Final Thoughts: The Glow of What’s Possible

Metaverse fashion is no longer confined to the screen. It glows, moves, protects, and inspires. With scalable, sustainable tech like Inuru’s printed OLEDs, we're entering a new phase of fashion—where what you wear doesn’t just express who you are, but also responds to the world around you.

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LINKS:

OLED Technology: https://www.inuru.com/technology

Strauss OLED Backpack: https://www.strauss.com/pl/pl/torby-uniwersalne/e-s-oled-backpack-7072520-5505359-1.html?itemorigin=SEARCH

https://www.inuru.com/post/how-digital-fashion-and-the-metaverse-change-the-clothes-we-will-wear

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SOURCES:
https://www.alliedmarketresearch.com/digital-clothing-market-A31864

https://www.taptap.io/post/4747438?utm_medium=seo&utm_source=google

https://www.researchgate.net/publication/373654111_Metaverse_in_fashion_industry_development_applications_and_challenges

https://metav.rs/blog/impact-metaverse-fashion-industry/

https://www.forbes.com/sites/stephanegirod/2023/04/24/luxury-brands-must-resolve-the-challenges-of-the-metaverse-to-unlock-its-opportunities/?sh=eb0808e4b43d

https://www.wired.co.uk/article/extreme-fashion-metaverse

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