Latest news and background information

Feb 4, 2026

Flat vs Dimensional Packaging Design in 2026: Performance, Visibility, and What Works Best for Shelf and Digital

Flat and dimensional packaging represent two core visual strategies used to communicate brand meaning across shelf and screen. Flat design relies on simplified forms and strong contrast, making it highly effective in fast-scroll digital environments. Dimensional design uses shadows, depth cues and hierarchy to attract attention in physical retail. In 2026, the most successful packaging systems blend these approaches using flat structures for recognition and designed depth to create focus, visibility and cross-channel consistency.

Jan 30, 2026

Packaging Trends 2026 and Beyond - An AI-Informed Analysis by Inuru

Packaging is shifting from static visuals to intelligent, sensory-driven experiences. Discover the key trends shaping 2026 and beyond including the rise of Active Packaging Interfaces powered by printed OLED light.

Jan 26, 2026

How Gen Z Is Shaping Packaging Design in 2026: What Really Changes and What Still Matters

A research-driven analysis of how Gen Z influences packaging design in 2026. This article separates real behavioral impact from hype, compares Gen Z with Millennials, Gen X and Boomers, and explains how brands can design packaging that performs across generations while meeting new expectations for clarity, transparency and value.

Jan 22, 2026

What Does It Mean to Design Packaging for Speed? How Brands Win Attention in One Second

In 2026, packaging must communicate what it is and why it matters within a single second, across shelves, screens and constant motion.

Jan 20, 2026

How Color Works in Packaging Design: Why Bold, Emotional Palettes Are Replacing Neutral Ones

This article explains how color functions as a strategic design system in packaging and why bold, emotionally legible palettes are replacing neutral ones by 2026.

Jan 14, 2026

Typography-Led Packaging: Why Letters Are Becoming the Primary Brand Signal in 2026

Typography-led packaging is a 2026 design shift where letterforms replace logos and graphics as the primary brand signal. This article explores why typography outperforms imagery in human cognition, shelf recognition, and cross-channel consistency and how type becomes the brand itself.

Jan 13, 2026

What Is Human Packaging Design? Why Texture, Illustration, and Imperfection Matter in 2026

Human packaging design is a strategic response to AI-driven visual sameness. This article explains why texture, illustration, and intentional imperfection become commercial trust and recognition signals in 2026 helping brands stand out on shelf and in digital environments.

Jan 9, 2026

Proof-First Packaging Claims: How Brands Communicate Sustainability Without Greenwashing

In 2026, sustainability communication shifts from broad promises to proof-first packaging claims. Brands reduce claims, focus on verifiable improvements, and position sustainability as performance and economic intelligence rather than moral signaling.

Jan 5, 2026

What Is Connected Packaging? How QR and 2D Codes Turn Packaging into a Marketing Channel

Connected packaging uses QR and 2D codes to link physical products with digital experiences. As the shift from 1D barcodes to 2D codes accelerates ahead of Sunrise 2027, packaging becomes an interactive, measurable, and owned marketing channel that extends beyond the shelf and into everyday use.

Jan 2, 2026

What Is Recyclable-by-Design Packaging? The 2026 Shift Toward Simpler Packaging

Recyclable-by-design packaging is the new baseline in 2026. Learn why simpler packaging builds trust, reduces friction, and how brands can simplify structures and visuals without sacrificing shelf visibility or brand nuance.

Dec 30, 2025

Do You Want to Illuminate Your Brand? How to Choose the Right Lighting Technology for Labels

Illuminated labels can elevate a product but only if the light matches the brand. This article explains how OLED, LED, and EL technologies differ in light quality, integration, functionality, safety, and scalability, and how to choose the right solution based on what role light should play in your brand, not just on technical specifications.

Dec 18, 2025

What Is OLED? A Practical Definition and How Printed OLEDs Expand Its Use

A clear, manufacturer-level explanation of what OLED is, how it works, and how printed OLED manufacturing expands its use beyond displays into packaging and wearables.

Dec 12, 2025

Why Subtle Visual Signals Win in an Overstimulated World: The Micro-Emotion Advantage

In an overstimulated world, subtle visual signals outperform aggressive effects. This article explores the neuroscience behind micro-emotions and explains why gentle, low-intensity cues create stronger engagement, trust, and premium perception across modern marketing environments.

Dec 8, 2025

The Future of Shelf-Visibility: How Retail Science and Emerging Technologies Will Shape Product Discovery by 2030

How shelf-visibility shapes product discovery—and why the next decade will rely on AI, smarter shelf design, and subtle illumination to keep products findable.

Dec 2, 2025

How Does Light Influence Purchasing Decisions?

Discover how lighting shapes shopper behavior, emotion, and product perception. A scientific deep dive into how subtle illumination increases visibility, reduces decision fatigue, and influences purchasing decisions.

Nov 28, 2025

Touch, Motion, Light: The Role of Sensory Interaction in Modern Packaging

Sensory packaging is packaging designed to engage one or more human senses such as sight, touch, sound, or scent beyond standard visual graphics. By adding interactive or tactile elements, it creates a memorable and emotionally engaging product experience that captures attention and increases perceived value.

Nov 24, 2025

Personalized Light: How OLED Packaging Redefines Customer Experience in the Era of Marketing Personalization

Discover how personalized light packaging using printed OLED technology creates glowing names, messages, and interactive experiences that redefine customer engagement.

Nov 18, 2025

Personalized Packaging: The New Frontier in Marketing Investment (2025 Report)

How personalization, psychology, and printed OLED light reshape brand experience

Nov 13, 2025

Bright for the Holidays: 5 Rigid Packaging Ideas That Spark Emotion

Discover five research-based rigid packaging ideas that elevate holiday gifting through emotion, texture, and illumination. Learn how light and structure transform unboxing into a multisensory experience.

Oct 31, 2025

What Is Premium Packaging and How Light Is Redefining It

Premium packaging is high-quality, design-driven packaging that enhances a product’s perceived value through exceptional materials, craftsmanship, and sensory storytelling. It goes beyond protection—creating an emotional connection through texture, structure, and reveal. Premium packaging expresses brand identity, quality, and exclusivity from the very first touch.

Oct 28, 2025

From Bar to Gift Box: Where Glowing Details Fit in Brand Storytelling

Discover how glowing OLED details in luxury packaging—from bar retail to gift box experiences—transform unboxing into interactive brand storytelling.

Oct 3, 2025

Ice-Bucket-Proof Labels: What They Are, Why They Matter, and How to Design Them Right

Ice-bucket-proof labels stay flat and adhered for 24–48h on ice—resisting edge-lift, wrinkles, ink failure, and greying; tested for nightlife use.

Sep 22, 2025

What smart tech can make bottles respond to sound or touch?

Smart tech that makes bottles respond to sound or touch—touch sensors, IMU motion, mic/beat and BLE—plus why OLED labels look premium in clubs.

Sep 17, 2025

OLED vs LED in Wearables: Which Is Better for Night Visibility?

OLED vs LED in wearables: night-visibility verdict—OLED for presence, LED for alerts, reflective for compliance, plus layouts, tests, and standards.

Sep 15, 2025

OLED Fashion: What It Is, How It Feels, and Why Wearing Light Changes the Way We’re Seen

OLED fashion is clothing and accessories that integrate organic light-emitting diode panels. Unlike point-like LEDs, OLEDs are ultra-thin, flexible, and printable area lights, so garments can glow softly, show logos or animations, and switch modes for day-to-night visibility, artistic expression, and interactive storytelling.

Sep 9, 2025

OLED vs LED vs LCD: What’s the Difference? (2025 Guide)

Discover the key differences between OLED, LED, and LCD in this 2025 guide. Learn how OLED works, why it outperforms LED/LCD, and how printed OLED is transforming displays, packaging, and safety wearables.

Sep 4, 2025

What Is Interactive Packaging?

Interactive packaging combines design and tech—like illuminated boxes and light-up cards—to create engaging, memorable brand experiences.

Sep 3, 2025

How Do Light-Up Bottles in Bars Actually Work?

How light-up bottles work in bars—glorifiers vs. luminous bottles vs. printed OLED labels—plus the tech, examples, and how to pilot your own.

Sep 1, 2025

What packaging ideas make bar drink bottles stand out?

Discover packaging ideas that make bar drink bottles stand out—light-up OLED labels, bold shapes, textures, QR/AR, and eco-friendly designs.

Aug 29, 2025

What Is OLED? Definition, Technology & the Future of Printed OLEDs (2025 Guide)

OLED (Organic Light-Emitting Diode) is a thin, energy-efficient light source made of organic semiconductor layers that emit light when electricity passes through. Unlike LEDs, OLEDs need no backlight, enabling ultra-thin, flexible, and printable surfaces used in smartphones, TVs, wearables, safety gear, medical devices, and smart packaging.

Aug 22, 2025

High Visibility Wearables: Protecting Kids, Runners, and Everyday Commuters with OLED Technology

High visibility wearables are clothing and accessories that make people more visible in low light. They use reflective strips, LEDs, or OLED panels to actively emit light. This improves safety for workers, runners, cyclists, and children, reducing accident risks on roads and in dark environments.

Aug 21, 2025

What Is an OLED Manufacturer? Applications, Innovations, and Future Trends

Discover what an OLED manufacturer is, how OLEDs are transforming safety wearables, smart packaging, and medical devices, and why this technology is shaping the future of innovation beyond displays.

Aug 19, 2025

Safety Wearables with OLEDs: The Next Generation of Workplace Protection

Discover how OLED safety wearables and LED vests improve workplace visibility and prevent accidents. Learn why OLED vests outperform traditional hi-vis gear in complete darkness.

Aug 18, 2025

OLED Manufacturer: Definition, Industry Leaders & Printed OLED Innovation (2025)

An OLED manufacturer makes organic light panels for displays and lighting. See 2025’s top players and how Inuru’s printed OLED tech cuts costs and waste.

Aug 14, 2025

What Are the Latest Packaging Trends? A 2025 Guide

Explore the top packaging trends of 2025: eco-friendly materials, smart features, emotional design, and OLED-powered branding for interactive, sustainable experiences.

Aug 13, 2025

How to create eye-catching bottle packaging for bar marketing?

Discover how to create eye-catching bottle packaging for bar marketing using OLED tech, behavioral psychology, and multisensory branding. Boost visibility and customer engagement in nightlife settings.

Aug 12, 2025

How Do Light-Up Labels Enhance Brand Presence?

Discover how light-up OLED labels enhance brand presence in bars, clubs, and events—boosting visibility, engagement, and customer interaction through smart packaging.

Aug 12, 2025

What Are the Latest Innovations in Safety Wearables or Illuminated Garments?

Discover the latest innovations in safety wearables and illuminated garments, including printed OLEDs, new EU safety standards, and data on how active lighting prevents accidents in low-visibility environments.

Jul 28, 2025

How Can We Integrate Lighting into Automotive Interiors in a Flexible or Thin Format?

Discover how OLED technology enables flexible, ultra-thin lighting in automotive interiors—enhancing design, interaction, and energy efficiency.

Jul 24, 2025

How to Make Packaging More Interactive with OLED Technology

Discover how interactive packaging using OLED technology turns ordinary products into unforgettable experiences. Learn how brands like Coca-Cola and Cattier engage consumers through light-up labels and smart packaging innovation.

Jul 18, 2025

What Is Metaverse Fashion?

Metaverse fashion is a trend where digital clothing and accessories are designed for virtual spaces like gaming platforms, social media, and the metaverse. Today, that style is blending with physical fashion creating “phygital” garments that light up, interact, and even protect.

May 16, 2024

Inuru manifesto

How Inuru fosters a world where humanity lives in balance with nature through the power of technology.

Apr 30, 2024

How to turn your product into an experience: Case Study on Coca-Cola X Star Wars "Galactic bottles" lit with Inuru OLED

In this post series we would like to shed light on how to turn your product into an experience, by including light and animation with into your products to make them ready to the new era of consumers.

Mar 21, 2024

How to Use Interactive Labels with OLED Technology in Marketing Campaigns Effectively

Light is all about visibility and the structure that follows it. Despite living in a digital, data driven world, we still seem to live in the dark, when it comes down to creating a successful marketing or branding campaign. In the dynamic and ever-changing world of marketing, customers are inundated with various types of content—primarily on social media, television, and even in real life—the challenge lies in crafting a successful and attention-grabbing marketing campaign, in a world that has seen it all on TikTok. In the past, we have been working with the world’s best brands and their marketing geniuses, that all utilized our technology to create captivating events and strategically position products in new channels. Reviewing these campaigns today we can see a clear structure on what is successful and not. Today, we want to share this knowledge with you on how to make run a successful in the new era of digitization and Gen-Z coming into the market. In this article, we will analyze the successful marketing campaigns mentioned earlier. We’ll examine the factors that contributed to their success and explore areas where improvements could have been made. Let’s delve deeper into this topic.

Jan 17, 2024

How Digital Fashion and the Metaverse Change the Clothes We Will Wear

This article elaborates the hype behind digital fashion and how the today consumers digital experience will influence the design of fashion in the future. This article is for fashion designers and manufacturers who want to shape clothing and fashion of tomorrow.

Dec 21, 2023

The Future of Board Games: A Journey from OLED Dreams to Reality

Revolutionizing Board Games with OLED: From Fantasy to Reality – Discover how Inuru's OLED technology is transforming traditional board games into immersive, interactive experiences, starting with 'Streaks' by Buffalo Games.

Oct 4, 2023

How Inuru makes OLEDs affordable

How we make OLEDs affordable to bring OLED labels to mass market applications.

Sep 5, 2023

How Organic Lighting Technology Make Everyday Objects Smart like Medical Packaging and Expiry Date Indications

This posts describes the use of organic lighting technologies (OLED) for medical applications.

Apr 3, 2023

What it takes to make Smart Packaging become reality

For 30 years, smart packaging has been an idea that has failed to achieve larger market adoption and has generally been underwhelming despite various companies' attempts. Inuru's latest generation of luminous labels have been launched with CATTIER's brand reboot for Glamour, impressing even one of the oldest Champagne houses in the world. Our labels have all the necessary characteristics for market-ready solutions, and we discuss our key deliverables for smart packaging.

Jun 10, 2022

The plan behind Inuru

Why we have founded Inuru. The reason why we have invested 10 years to develop printed light.

Nov 18, 2025

Inuru Joins Global Goals Network to Support Sustainable Innovation

Inuru announces its new membership in the Berlin-based Global Goals network, an association dedicated to advancing the UN Sustainable Development Goals (SDGs) and promoting the city's bid to host Expo 2035.

Nov 6, 2025

Inuru Wins the 2025 Polnisch-Deutscher Wirtschaftspreis

Inuru received the 2025 Polnisch-Deutscher Wirtschaftspreis from the Deutsch-Polnische Industrie- und Handelskammer (AHK Polen) for bringing OLED light technology back to Europe and strengthening European innovation.

Jun 20, 2025

OLEDCON 2025: INURU Launches First Global Developer Conference for OLED in Everyday Products

INURU announces OLEDCON 2025, the first global developer conference focused on OLED technology in packaging, clothing, and everyday products. Held on June 24th at NIO House in Berlin and supported by Berlin Partner, the event will feature a world premiere of INURU's printed display, visionary talks from global leaders in design and innovation, and hands-on OLED design workshops.

Jun 3, 2025

"Light Is the New Black": Program Announced for WORLD OLED DEVELOPERS CONFERENCE on 24th June in Berlin

Experience visionary designs by Clara Daguin and try on real OLED-embedded clothing. From haute couture to smart workwear—light is the new black in wearable tech.

May 20, 2025

First World OLED Developers Conference Announced

Inuru is organizing its first-ever World OLED Developers Conference, bringing together designers, engineers, and creators to explore recent advancements in OLED technology. The event will highlight Inuru’s novel OLED manufacturing method, enabling cost-effective production of OLED lighting and displays in any shape or color. It also focuses on integrating OLEDs into various products, including packaging, textiles, and automotive parts. Attendees will participate in workshops, view demonstrations, and engage in shaping the roadmap from OLED illumination to complex display systems.

May 6, 2025

We print displays-Inuru Prints Active Matrix OLED Display

Inuru, a leading European OLED display manufacturer, has achieved a major breakthrough by successfully printing OLED displays in three separate colors using its current-generation technology. Based in Berlin/Wildau, Germany, Inuru has confirmed its compatibility with active matrix backplanes—the standard for modern high-resolution screens—paving the way for affordable, flexible displays in packaging, wearables, and smart appliances. This milestone positions Inuru among the most innovative display manufacturers in Europe, offering printed OLED solutions beyond traditional TV and smartphone applications.

Oct 11, 2024

Engelbert Strauss Introduces Backpack with Inuru OLED Technology

Inuru's OLED Technology Adopted in Clothing and Workwear as Engelbert Strauss Introduces Backpack with Inuru OLED Technology

Jul 22, 2024

Coca-Cola Introduces Light-Up Packaging using OLED from Dragon Factory in Partnership with Marvel and Rappi

Coca-Cola Unveils Limited-Edition Thor Beverage with Inuru’s OLED Technology in Exclusive Collaboration with Marvel and Rappi

Jul 7, 2024

Inuru Opens New Customer Experience Department in Warsaw

Inuru's new Warsaw location to enhance customer interaction and accelerate OLED innovation with dedicated design and production units.

Apr 10, 2024

Caviar Lianozoff uses Inuru OLED labels for luxury branding

Caviar Lianozoff unveils Lumière, integrating Inuru OLED labels for a luxury branding and premium products experience.

Dec 21, 2018

The Coca Cola Company explores Inuru OLED labels

Inuru releases world's first OLED label with The-Coca-Cola-Company.

Mar 11, 2024

Inuru launches low-cost OLED mass production at Dragon Factory Berlin-Brandeburg

Inuru launches low cost OLED mass production.

Feb 1, 2024

Inuru Announces Opening of Revolutionary Dragon Factory: A New Era in OLED Technology

Inuru, a pioneer in OLED technology, proudly announces the grand opening of the Dragon Factory, the world’s first facility dedicated to the low-cost production of printed OLED lighting and displays.

Dec 5, 2023

Buffalo Games and Inuru release the First Game Board with OLED Lighting 'Streaks',

Inuru expands into Toy industry with first OLED board-game.

Apr 7, 2023

Displate and Inuru Announce Partnership to Bring Unique User Experience through OLED Technology

Displate and Inuru have partnered to create a new product category called LUMINO.

Oct 1, 2023

Cattier Introduces Luminous Champagne Labels with Inuru.

Inuru teams up with Packhelp to deliver high quality marketing solutions.